Privacy Policy
Effective Date: February 27, 2026
21+ Age Requirement Notice: This website is operated by B & N Package Store, a licensed retailer of alcoholic beverages. By accessing this website, you confirm that you are at least 21 years of age, the minimum legal drinking age in the state of Connecticut. If you are under 21 years of age, you are not permitted to use this website or any of its services. We reserve the right to request valid, government-issued identification to verify your age at the point of sale or upon delivery.
1. Information We Collect
At LIQUOR OR WINE LLC (doing business as B & N Package Store), we respect and value your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our retail services, or engage with us in other ways. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.
We collect several types of information, including:
Personal Identification Information: Name, email address, phone number, date of birth, and other similar contact data.
Age Verification Information: Date of birth and, where applicable, government-issued identification details solely for the purpose of verifying that you meet the minimum legal age requirement of 21 years to purchase alcoholic beverages in Connecticut.
Technical Information: IP address, browser type, operating system, and browsing habits through cookies and similar technologies.
Usage Data: Information about how you interact with our website, such as pages visited, time spent, and features used.
Transaction Information: If you make purchases or enter into financial transactions with us, we collect your payment details and related transaction information.
2. How We Use Your Information
We may use the information we collect for the following purposes:
To provide and maintain our services, including SMS messaging services
To verify that users and customers meet the minimum legal age requirement (21 years of age) for the purchase of alcoholic beverages
To process purchases and in-store transactions
To improve user experience and website functionality
To process transactions and fulfill orders
To communicate with you regarding updates, promotions, or other information relevant to your engagement with us
To send appointment reminders, order notifications, and service updates
To comply with legal obligations, including state and federal alcohol regulations
To facilitate SMS message delivery through our authorized messaging service providers and aggregators
SMS Opt-In and Consent Details
B & N Package Store collects SMS consent through a dedicated opt-in form on our website at go.bnpackagestore.com/consent. We do not use any other method to collect SMS consent unless explicitly documented.
How SMS Consent Is Collected: Customers provide their phone number on our opt-in form and check one or both consent checkboxes to indicate their preference for receiving text messages. One checkbox covers transactional messages (order updates, account alerts, service notifications) and a separate checkbox covers marketing messages (special offers, promotions, new product updates). Both checkboxes are optional and are not pre-checked. Submitting a phone number alone does not constitute consent to receive SMS messages.
Voluntary Consent: SMS consent is entirely voluntary. Consent is not required as a condition of purchasing any goods or services from B & N Package Store. Customers may opt in to transactional messages, marketing messages, both, or neither.
Opt-Out: Customers may revoke their SMS consent at any time by replying STOP to any message received from B & N Package Store. Upon receiving a STOP request, we will confirm the opt-out and cease sending SMS messages to that number. Customers may also contact us at [email protected] to request removal from our SMS program.
Opt-In Data Protection: SMS opt-in data and consent records are stored securely and are not shared with any third parties for marketing or promotional purposes. This data is shared only with aggregators and providers of text messaging services who facilitate message delivery on our behalf. For further details, see Section 3 (Information Sharing and Disclosure) below.
Message Frequency & Rates: Transactional message frequency varies based on customer activity. Marketing messages are sent approximately 4–8 times per month. Message and data rates may apply depending on your wireless carrier and plan. Reply HELP at any time for assistance with our SMS program.
3. Age Verification & Compliance
B & N Package Store is committed to responsible alcohol retailing. In accordance with Connecticut state law, all purchasers of alcoholic beverages must be at least 21 years of age. We reserve the right to refuse service to any individual who cannot verify that they meet this age requirement.
We may collect and verify date-of-birth information and government-issued identification at the time of purchase, upon delivery, or when required to comply with applicable state and federal alcohol laws. Any age-related data collected is used strictly for legal compliance and is not shared with third parties for marketing purposes.
If we become aware that we have collected personal information from an individual under the age of 21 in connection with alcohol-related services, we will take steps to delete such information promptly.
4. Information Sharing and Disclosure
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Messaging services.
Legal Obligations: We may disclose your information when required by law in response to subpoenas, court orders, or legal processes, including requests from state alcohol regulatory authorities.
5. Data Security
We are committed to protecting your personal information. We use industry-standard security measures to safeguard your data from unauthorized access, alteration, or destruction. However, no data transmission over the internet can be guaranteed as 100% secure, and we cannot ensure or warrant the security of any information you transmit to us.
Age verification records and identification information are handled with additional care and are stored securely in compliance with applicable data protection regulations.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies help us remember your preferences, improve site performance, and analyze user behavior. You may choose to disable cookies in your browser settings, but doing so may affect certain functionalities of our site.
Cookies may also be used to store age verification confirmation for the duration of your browsing session, so that you are not required to re-confirm your age on each page visit.
7. Your Rights
Depending on your location, you may have certain rights regarding your personal data, including:
The right to access, correct, or delete your personal information
The right to object to or restrict the processing of your data
The right to withdraw consent for data processing where consent is the legal basis
The right to request deletion of age verification data once it is no longer required for legal compliance
8. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Transaction records and communication records may be retained in accordance with applicable business and regulatory requirements.
Age verification data is retained only for the period necessary to comply with Connecticut state alcohol regulations and applicable record-keeping requirements.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
10. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at: